WA Mobilization Plan Forms Excel Version Instruction 2009-2024 free printable template
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An FAO colleague explains five practical steps to developing a resource mobilization strategy and action plan well maybe I should start by explaining what is a resource mobilization plan because a lot of people maybe think this is some complicated thing when actually it's something quite simple let me take an analogy of a business Apple which is of great success Steve Jobs I mean he had an idea he made a business plan, and then he made a marketing plan to make sure we each knew that we needed to have an iPhone, so that's really what a resource mobilization plan is it's a marketing plan its marketing what FAO does well to our partners and to show that we have the comparative advantage over others so if I think about some steps or some key ingredients if you like to do with a plan what would you do first well I would say first it's important to identify your partners know your donors in other words make sure you know what their priorities are these are the priorities and then go about making that connect and matching our interests, and therefore you can start engaging them which is the second step engaging them through multiple means ultimately it's about relationship because we are all very relational beings and many times resource mobilization happens through knowing somebody connections in the field the third ingredient I would say that is very critical and in fact one could even argue that, and maybe it shouldn't be just the third because you have to think about negotiating, and they have to be an acceptable source, and we can't engage with any prior any of the private sector without checking that it's an acceptable source to protect our reputation for example and also looking at the rules and regulations there have been some examples where we have engaged partners it's taken about a year to you know develop a relationship, and then we found out that their rules and our rules don't comply, and we can't land an agreement together and have that funding agreement and then number four is also critical its manage and report efficiently and effectively of course if you get the money you need to show you're a trustworthy and accountable partner and managing the money effectively also dispersing it quickly but wisely and reporting back and reporting I would say it has to be a very honest reporting relationship you know things can go wrong, and it's very good to say this is what went well and this is what went wrong development is inherently complexed and so it's very important to be very frank about what works and sometimes what doesn't and brainstorm maybe you know some things that could go better next time and lastly, but this is in a way a bit of a circle it's about communicating your results celebrating and in effect you know what fall has achieved together with the government with partners with everybody not to stand up high above everybody else but together to say we did this we achieved those results together and that indeed will help you keep...
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